Doing business in India - Knowing the rules and learning the ropes


A practitioners guide to managing business in India - the void between pronouncements and practices, rules and realities, that contribute to the much debated unease of doing business in India - Culture, Conundrum, Corruption, Creativity


0 pre-orders

Campaign Ended

About the Book

According to the World Bank (June 2015), India ranked 130 on Ease of Doing Business, among 189 nations rated on 10 parameters of starting and running a Business. Indian ranks 76 out of 168 nations on Corruption Perception Index by Transparency International; not something to cheer about. India has a population of 1.29 Billion against a world population of 7.49 billion; with 31% of the population in the age group 0-14 years and 62% in the 15-59 years. This offers a market from a demography with increasing disposable income and aspirations in a gobalising economy. Juxtaposed against the growing opportunity, India is a concoction of proclaimed democracy, portrayed socialism and practised confusion, from an experiential perspective. Business environment of today has roots in historical evolution. Inherited systems, mind-set and practices are impediments, out of sync with evolution in in a globalised context. Low on ease of living, high on Informal systems and practices, unwritten rules and innovation in practices, culture of reluctant collectivism, conundrum, corruption and creativity make it discomforting for an innocent entrepreneur to operate in the Indian business environment. Informal systems are innovative to interpret rules to circumvent, go beyond the rule book, manipulate, obstruct or anything, an unbounded imagination of the possible. The true enterprise of the Indian mind is demonstrated in finding ways to beat the system. True innovation surfaces when confronted with a rule to follow. Innovation is on how to avoid following the rule and still achieve the purpose. This is probably the reason why Indian managers excel in handling complexity and conundrum, as they are the real architects of complexity and cacophony in their own land. The book goes into the historical genesis of the current state of affairs and exposes the ways in which one can still do business and encash on the huge opportunity. This book is expected to fill the gap between what one learns from books, rules and management programs and what one need to understand and prepare one self for' while doing business in India. In an environment where India is the fastest growing global economy one cannot afford to ignore this exploding market opportunity despite the impediments one may have to encounter. This book calls for one to understand the environment than adopt an escapist approach and throws light on the larger context that makes it easier to appreciate the what, why and the how of doing business in India which should make life a tad easier for managers

About the Author

Dr. K.V. Subramanian (KVS) is a management consultant and trainer, with 30+ years of experience in consulting, training and management education. With a unique blend of engineering and management consulting experience. Key roles include group leader for management consulting for the government sector, leading a government online project for the government of Mauritius, an organisational transformation assignment for Space Research Organisation, several financial feasibility analysis / privatisation assignments in the water sector, macro sector studies, strategic planning, assignments in development sector funded by the UN, World bank, EU, OECF, training on reforms for government officers. He was responsible for business development, client relationships, contract management and program management for consulting in the governments sector. His strengths include handling diversity, seamlessly cutting across hierarchical levels, functional areas, handling unstructured situations, evolving strategies under complexity, management training for technical personnel, adopting systems approach and implementation monitoring. He has led a two year post graduate infrastructure management (MBA) program for engineers. In consulting, he has worked on strategy, policy analysis, project formulation, implementation, financial analysis, capacity building, organizational alignment and process reengineering, contract management, governmental systems, e-governance, stakeholder consultation and consensus building. He is a graduate electrical engineer and doctorate (Fellow) in Management from the Indian Institute of Management Bangalore.He independently provides academic support to management students in overseas universities on projects, assignments, dissertations and consulting services to clients. He was also honorary director for management studies and advisor to an educational group in Bangalore.

Read Sample/Synopsis